I am a London based Graphic Designer. Mostly working across (but not limited to) the food, drink, hospitality and lifestyle sectors, with experience in graphic and editorial design for screen and print.

I have an inquisitive and considered approach to design. I enjoy collaborative work and project exploration through research, typographic experiments and illustration.

My graphic style is influenced by my everyday surroundings and architectural education, and is primarily based around geometry, shape, pattern and texture.

Specialising in:
Brand identity
Promotional material
Social media / marketing assets
Printed matter

Get in touch to discuss anything further.

Follow on instagram @emmadragovic



“Emma is more than a just contributor to the growth of my business. In just one year of working together, she has breathed life into a range of briefs and come up with some brilliant solutions to various design challenges. She has single-handedly created an instantly recognisable identity that is now familiar industry-wide, and has been on hand to create a range of assets for myself and my collaborators. Simply put, I am immensely thankful I met Emma. Without her, there would be no Dalston Wine Club.”
- Hannah Crosbie, Dalston Wine Club 

“Emma designed Poolside’s brand kit, logo, all of our packaging labels, glassware… everything really! We trust her completely and she is a dream to work with - always professional, responsive and timely. She is amazing at translating our briefs into designs which are always so much better than we could ever imagine. She just gets it and it feels like she is genuinely invested in our brand.”
- Katherine Glossop, Poolside Beer

“Emma has done the layout design for Pipette Magazine for nearly every edition, and she not only brings to the task her incredible eye for composition and colour, but also her talent for illustration. For each issue, Emma deeply considers the content before offering her design approach. She is extremely patient with my directions and overall an excellent communicator. We have also worked together with great success on merchandise and social media graphics. I'd recommend her for all types of creative work!”
- Rachel Signer, publisher of Pipette Magazine

“We'd been admiring Emma's work from afar before asking her to help us develop the look & feel for our new brand, Season. And we're really happy that we did! Emma immediately understood the brief and helped us develop an identity that we feel really proud of. Everything was delivered exactly to schedule too. Would definitely recommend working with Emma on any creative challenge you might have.”
- Jessie Kenneth & Nicholas McLauchlan, Season Cookware